Frende Forsikring – Brand
Campaign “Vi er Frender”

Frende is a different kind of insurance company, owned by multiple local banks across Norway. The company was developed on a vision to create an insurance company that the founders themselves wanted to be insured in. Now, over ten years later, after years of winning product tests and being the industry leader of satisfied costumers, Frende is becoming a household brand name - with hundreds of thousands of “Frender” (customers) all over the country.

The overall brand campaign is therefore based more on the community Frende - and their common values, which we gathered during intensive insight. We left standard insurance talk behind, and created a campaign that establishes conversations about insurance with a language and situations different groups of people, in different phases of life, can relate to.

Services:
Brand Strategy / Art Direction / Copy Writing / Graphic Design