Kulturhuset – A lawless and genre free generative identity

Bergen, Norway is a city full of creative forces and in 2021 the doors to Kulturhuset (Bergen House of Culture) finally opened. The music scene in Bergen is known to be one of the most exciting in Scandinavia. being home to artists like Aurora, Kygo, Sigrid and Röyksopp. As a hub for music, art, design, and architecture the house aims to be a natural and inclusive meeting spot for everyone who is interested or involved in the city's rich cultural life. Within it's 3,500 square meters you'll find concert halls, bars, a restaurant, an art gallery as well as meeting rooms, offices and a large roof garden.

As an innovative platform where you experience everything from culture, music and debate, to food and entertainment, Kulturhuset is a place that touches all our senses and our entire spectrum of emotions. A place to experience and observe, absorb information in all its forms and develop as human beings. The visual concept reflects this human development.

The identity is influenced by these experiences in Kulturhuset. By using technological tools, we have created a generative design system. A 100% free and unexpected identity that is influenced by sound - the core of our content. An identity that is enriched in alignment with the audience. From leisurely brunch to a moving exhibition, opera and rave. The identity has room for every emotion. The result is an innovative, disruptive and genre-free visual identity that enriches us with original and unexpected combinations.

Services:
Brand Strategy / Brand Architecture / Visual identity / Art Direction / Graphic Design