Sbanken – Simplifying banking products and services

Since launching back in the early 2000’s as Norway’s first online-only bank, Sbanken has always challenged the established, shaping a new, more simplified way of banking. And not without results. Sbanken has had the most satisfied customers in Norway, 20 years in a row. 

With Covid-19 dragging down interest rates to extreme lows and many people reevaluating their banks, showing Sbanken’s role as a challenger of everything complicated was essential. With this in mind, we were approached with the purpose of showcasing abstract banking products and services in a simple and clear way, whilst also keeping things interesting enough for the competitive market on social media. 

Sbanken’s identity is strongly rooted in a circle, the main element in the profile. This represents you, you and your family, and the whole community. Naturally, it was essential that the solution played well with the identity and the main element. The result is a series of animated illustrations with a simple and effective style, paired up with sound for a richer experience. 

Services:
Art Direction / Graphic Design / Motion Graphics / Illustration